We repositioned this upper scale 4 star, by focusing on a strong business process optimization that prioritized a revenue management program and a operational cost control. Revenue analysis by understanding and repositioning market and source of bookings, As a result ADR increased by 22% and REVPAR by 35%. Fully implemented USALI system to benchmark and track KPIs, supported by a business plan and S&M strategy plan. GOP and EBITDA of 32% and 26% respectively. In an effort to reduce cost of distribution, we developed and implemented a multi channel marketing and distribution plan. The hotel generated more than 46% direct sales, and have reduced OTA’s commission and intermediary cost by 19%. RGI index reached for the first since the hotel opened it doors 10 years ago to 1.02.